Technological advancements have made digital out-of-home advertising more appealing to brands, both in terms of quality and measurability. In 2023, smart brands will follow the likes of Louis Vuitton and Starbucks, both of which are using NFTs to enable access to exclusive customer experiences and perks. The next frontier for NFTs lies in customer loyalty programs. However, uses of AR/VR devices extend far beyond being gateways to the metaverse.Īs the world gradually returns to normal, experiential marketing trends will blend virtual and in-person experiences. The popularization of the metaverse concept raised massive interest in Augmented and Virtual Reality (AR/VR) devices as the gateway to this future vision of the internet. Works remarkably well, when the agenda is to promote and create awareness around something new. Pop-stores can be used strategically by brands to drive sales online for the community driven by offline. It gets you conversations and engagement. Thus, having a welldesigned art installation can give you social media mileage. And in the world of IG, where wonders and picturesque elements catch fancy, it surely garners eye balls. They like to take photos and share them on social media. According to a YouGov study in 2020, 44% of consumers prefer to attend outdoor event.
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